IAM was born out of a lifestyle—a love for movement, a need for comfort, and a desire to feel confident in every moment. Like many women, I found myself reaching for activewear not just for workouts, but for everything in between. I wanted to feel strong while training and effortlessly stylish afterwards. But what I found on the market didn’t deliver.
Rack after rack, it was the same recycled designs, the same synthetic feel, just dressed up in new colours and logos. It lacked soul, shape, and originality. As someone who lives in activewear, I knew we deserved better. We needed pieces that perform in the gym and turn heads on the street—without compromising on comfort, confidence, or edge.
So I created IAM. A collection designed to sculpt, support, and elevate.